Capture The Margin
You're Giving
Away
Sell Complete Property Marketing Campaigns
Not Just The Shoots
Nine years. Three of Auckland's largest agencies.
I built my own brand because of what I saw from the inside. I knew what a real campaign looked like — because I was already running them.
I watched the industry lag behind. Agencies and vendors capable of so much more, still paying portal prices for marketplace visibility.
Media partners and agencies creating all the value — then handing the margin to Trade Me. Every listing. Every time.
Without media partners and agencies, Trade Me has nothing to sell. And yet they're the ones charging campaign prices for a tile in a crowded marketplace.
Luminar was built to correct this. The same assets, repackaged into a complete standalone campaign — delivered under your brand, at a margin you control.
Capture the Full Value StackCapture the Full
Value Stack
Today, most of the value created by your photography, video and floor plans is captured by property portals. Luminar lets you repackage those same assets into complete standalone campaigns — so you participate in the full value stack.
See The System in ActionSee the System
in Action
The best way to understand what Luminar delivers is to see it. These are live examples of the campaign quality your clients would receive — under your brand.
Roberton Island
New Zealand
An exclusive island property campaign showcasing premium lifestyle positioning. Demonstrates the system's capability for ultra-luxury market segments with bespoke branding.
64 Stonefield Road
Cambridge, Waikato
An architecturally designed lifestyle property showcasing refined rural living with vaulted ceilings, exposed timber beams and expansive views across the Waikato countryside.
343 Ridge Lane
Kerikeri, Northland
An exceptional architectural residence perched on an elevated ridge with panoramic ocean views across Matauri Bay, combining floor-to-ceiling glazing and designer finishes.
* These are demonstration sites for presentation purposes only and do not represent active market listings.
The Luminar Campaign ModelThe Luminar
Campaign Model
Luminar is the campaign infrastructure behind a listing.
It brings together your media assets, listing information, paid advertising and performance reporting into a single property-specific system.
Instead of upgrading portal visibility, each listing now operates as its own standalone digital campaign — built on three pillars:
Premium Presentation
One designer-quality website. Every listing.
Custom-domain, built to convert, optimised for paid traffic. Your brand. Live within 72 hours of your shoot.
Targeted Traffic
Meta and Google Ads. Direct to the listing.
A structured advertising framework driving qualified buyers directly to the listing. Not a crowded marketplace. The property itself.
Measurable Outcomes
Live data. Every campaign. On demand.
Agents get on-demand access to views, enquiries, engagement and performance metrics — in one centralised dashboard. Real numbers. Every campaign.
From Shoots To Campaigns
in Five StepsFrom Shoots To
Campaigns in
Five Steps
Order
Your real estate agents access a fully white-labelled portal presented as part of your business to order and manage property campaigns.
Integrate
Listing information and your media assets — photography, video and floor plans — flow directly into the campaign ready to go live.
Deploy
Designer-quality property websites go live within 72 hours ready to receive campaign traffic and tracking.
Activate
Advertising is launched through a Luminar-approved partner to ensure quality, performance and consistency — with the flexibility to run your own ads as you grow.
Report
Access a real-time performance dashboard with full visibility into traffic, engagement and outcomes across every property website—available at any time.
All delivered under your brand. Powered by Luminar.
Who Luminar is forWho Luminar
is for
Luminar partners with a limited number of volume-driven media agencies working on residential listings where real estate agents invest meaningfully in marketing.
This is not a mass-market platform. It's a strategic partnership for agencies who want to own and deliver the full property campaign, not just supply shoots.
Founding Partner Opportunity
If you've felt that margin disappearing — this is how we take it back:
- Luminar fully set up and white-labelled under your brand at no cost
- Founding-partner campaign pricing locked in and not offered again
- Direct input into feature development and roadmap priorities
- Priority support and dedicated onboarding